Learning in-demand marketing skills is a no-brainer if you’re looking for high-paying remote opportunities. The freelance world is booming, and businesses are willing to pay top dollar for experts who can help them grow.
Whether you’re a newbie trying to break into freelancing or a seasoned marketer looking to level up, now is the time to master these highly sought-after marketing skills.
In this article, we’ll explore three marketing skills growing in demand you must have: one can earn you as much as $250 per hour!
1. Display Advertising – Up to $210/hour
Ever noticed those banner ads popping up on websites, YouTube, or your favorite apps? That’s display advertising in action. Companies are spending big bucks on these ads to capture attention, and they need skilled freelancers to design and manage them.
Why is this skill growing in demand?
People are glued to their screens more than ever. Brands want to be where their audience is—on websites, social media platforms, and mobile apps.
According to Kelly Monahan, managing director of the Upwork Research Institute, businesses are investing heavily in display advertising to maximize their online presence.
The best part? You don’t need a marketing degree to get started! A background in digital marketing, graphic design, or advertising will help, but there are plenty of free and paid courses available to teach you the ropes.
Platforms like Google Ads and Amazon even offer tutorials on creating high-performing display ads.
Many freelancers in this field charge $210 per hour or more—so if you’re looking for a high-paying skill, this one’s a winner!
2. Campaign Management – Up to $250/hour
Marketing isn’t just about running ads—it’s about creating full-fledged campaigns that drive brand awareness, engagement, and sales. A campaign manager oversees everything:
✔️ Social media ads
✔️ Email marketing
✔️ Influencer collaborations
✔️ Traditional media placements
Why is this skill so valuable?
Because businesses need experts who can strategize and execute campaigns across multiple platforms.
Instagram, YouTube, TikTok—wherever the audience is, brands want to be there too. But without a dedicated campaign manager, businesses struggle to keep up with everything. That’s where you come in!
What You Need to Become a Campaign Manager
- A solid understanding of digital marketing strategies.
- Experience running social media and email campaigns.
- The ability to analyze campaign performance and optimize for better results.
- Knowledge of tools like Meta Business Suite, Google Analytics, and email marketing platforms like Mailchimp.
Many campaign managers on Upwork charge as much as $250 per hour. If you love organizing projects and running marketing campaigns, this could be your golden ticket!
3. Email Marketing – Up to $590 per project
Email marketing is far from dead—it’s thriving! Businesses rely on newsletters and email promotions to drive sales, and email marketing is one of the best-paying marketing skills in the freelance world.
What makes this skill so valuable?
Companies need email marketers to:
✅ Write compelling emails that get opened and read
✅ Automate email sequences to nurture leads
✅ Track and analyze customer data for better engagement
✅ Find new subscribers and build a strong email list
This is one of the easiest marketing skills to learn, and you don’t need prior experience to get started. Platforms like HubSpot Academy and Coursera offer beginner-friendly courses to help you master email marketing.
How to Land Email Marketing Gigs
- Learn how to use email platforms like Mailchimp, ConvertKit, and ActiveCampaign.
- Practice writing persuasive subject lines and email copy.
- Offer free or discounted services to build your portfolio.
- Apply for freelance email marketing jobs on Upwork and Fiverr.
Freelancers with email marketing expertise are earning up to $590 per project on Fiverr. If you love writing and strategy, this is a great skill to monetize!
These three marketing skills—display advertising, campaign management, and email marketing—are in huge demand right now. Whether you’re looking to start a freelance career or add new skills to your resume, mastering one (or all) of these can set you up for financial success.
If you’re serious about landing high-paying remote jobs, you’ll want to check out our guide: How to Find Remote Work in 2025. It’s packed with actionable tips to help you secure work-from-home opportunities in the coming year.
